MANILA, Philippines - Rico Blanco??s musical journey has taken him new heights
of recognition and fame in his home country and he is now ready to move into the
wider musical scene overseas ?? with Singapore as his first stop into the
burgeoning Southeast Asian market. Rico??s cross-cultural or international appeal
was evident when he was asked to present two of his songs for the Singapore
Radio Awards 2010 held last March 17, at MediaCorp TV Theater with Singapore??s
Acting Minister for Information, Communications and The Arts Lui Tuck Yew as
guest of honor.
Rico, who was prepared to perform his popular English compositions, was
surprised when asked by Simon Nasser, Warner Music Singapore marketing director,
to include in his repertoire Yugto, the signature song of his highly popular and
critically acclaimed record album, Your Universe.
??It??s a good song with a good melody that has a universal appeal,? explains
Nasser. ??Moreover, it??s the most-requested song by MediaCorp, the producers of
the Awards program.?
Mediacorp is the leading media company which sponsored the Singapore Radio
Awards 2010 in partnership with Warner Music Singapore. The awards night became
a sort of launch pad for Rico??s breakout into the regional music market
considering that Singapore plays a strategic and central position not only by
its geography but more because many global and regional media organizations
operating in Southeast Asia have their regional headquarters there.
Flerrie de Leon, business development director of Warner Music Philippines,
explains how Warner breaks new artists into the regional/international music
scene. According to her, as early as January, Rico??s Your Universe album was
already released in the Singapore market. Since that time, the album??s carrier
hits Yugto and Your Universe have been constantly hogging the radio airwaves.
Shepherding the record album from its first radio play to countrywide success is
Nasser??s handiwork.